BLAKE FARBER
The son of not one but two fine art photographers, Blake began his own career in film at a remarkably young age. Living on his own in the East Village of Manhattan since he was a teen, Blake quickly began work in the field of music videos, culminating with his direction of Beyonce's "Countdown". Transitioning rapidly into the commercial world, Blake helmed campaigns in over 30 countries for top international brands such as Nike, Pepsi, Toyota, Apple, Olympics, Ray-Ban and Guinness. Blake is currently in development of his debut feature film based on his adventures as a journeyman visual artist.
PHIL HAWKINS
Phil Hawkins is an award-winning feature film and commercial director. He has directed numerous high-profile television campaigns for brands including Magic The Gathering, Pokémon, Acer, HSBC, Tide, Birra Moretti, Vauxhall and many others. He has worked with Oscar and Emmy-winning talent through seven feature films distributed by Universal Pictures, Sony, Netflix and Sky Studios. His work spans various genres across film, television and digital content and consistently exhibits a cinematic and emotional depth inspired by his directorial hero Steven Spielberg. Phil is also highly experienced in VFX, AI, Virtual Production and directing children.
MAX SOBOL
Max has over 15 years of experience in commercial and narrative filmmaking, specialising in grounded, naturalistic performances and working with non-actors. He has led several multi-faceted campaigns that bring together TV and social-first thinking in a coherent way that optimises both sides, and believes in taking the work seriously without taking himself too seriously. He loves to collaborate and always tries to bring out the joy in the process.
SAULO & CRAIG 10KR
Saulo & Craig are directors exploring the creative frontier where film craft, design, and artificial intelligence converge.
Drawing on backgrounds in animation, motion design, creative technology, and brand storytelling, they create AI-native films and visual experiences that balance innovation with human emotion. Their work spans global brands including Google, Nissan, Disney, Adidas, and Leonardo.ai, pioneering new production methods that expand what’s possible in contemporary filmmaking.
Focused on visual storytelling, world-building, and emerging creative workflows, Saulo & Craig use AI not as a shortcut, but as a new medium for imagination.
LEANDRO HBL
Leandro HBL’s intense, individual style and his ability to think across photography, film, and design were shaped during three years at Benetton’s pioneering creative lab, Fabrica. His vision combines a smart balance of visual impact and emotional depth - qualities that have attracted clients such as Volkswagen, Google, HP, Brahma, Adidas, Red Bull, Coca-Cola, Nike, Nestlé, and many others. His talent for combining aesthetics with concept has led to many of his films being shown at festivals and exhibitions across Europe, Brazil, Japan, the US, and Latin America. Alongside DJ and music producer DIPLO, he released the documentary FAVELA on BLAST. In 2021, he launched Rodantes, his first feature-length fiction film, shot in the Amazon.
